Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?

Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?



A) Confirm assumptions regarding market potential.
B) Contradict assumptions regarding market potential.
C) Gather additional data to help make decisions.
D) Develop a marketing plan in cooperation with local agents.
E) To have a face-to-face meeting and avoid going to trade shows.


Answer: E) To have a face-to-face meeting and avoid going to trade shows.


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