Which of the following is not true regarding direct channels of distribution?
A) Service firms often use direct channels because the service is produced on the spot in the presence of customers.
B) Many business products are sold direct-to-customer because business markets have fewer transactions.
C) Many consumer products makers have websites where a consumer can place a direct order.
D) Consumer products businesses that sell through intermediaries may still make use of "direct marketing."
E) Most consumer products are sold direct to customers.
Answer: E