Which of the following situations would likely cause firms to decide against using multichannel distribution?
A) A firm needs different channels to reach different segments of a broad product market.
B) A firm needs to reach segments at different stages of the purchase process.
C) A firm's customers need to return or recycle products.
D) A firm's channel partners are powerful and fear unwanted competition and the threat of competition.
E) A firm's present channels do a poor job or fail to reach customers.
Answer: D