Which of the following marketing trends has gained momentum within the domestic market of the United States as a result of immigration?
A. Marketers hire opinion leaders to promote brands over social media.
B. Marketers create multiple marketing mixes to sell to different ethnic groups.
C. Marketers identify lifestyle dimensions (psychographics) to better understand the lifestyle needs of target markets.
D. Marketers research the consumer decision process to understand how consumers make purchase decisions.
E. Marketers routinely develop taglines for all ads.
Answer: B. Marketers create multiple marketing mixes to sell to different ethnic groups.