Which of the following statements is true of using a combined target market approach to developing market-oriented strategies?
a) This approach is especially attractive for firms with limited resources.
b) It requires more investment than developing different marketing mixes for different segments.
c) People who follow this approach are referred to as "segmenters."
d) This approach involves fine-tuning each element of the marketing mix to appeal to each of the smaller submarkets.
e) t results in diseconomies of scale.
Answer A