Which of the following statements regarding when and how to segment markets is most accurate?
-Even if a firm finds only one potential market segment, it should take advantage of the method to appear cutting-edge to its competitors and customers.
-Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
-If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
-Market segmentation only works for large corporations; small businesses don't have the resources to engage in the process.
-Market segmentation strategies work less than 10 percent of the time.
Answer: If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.