Which of these is collected from consumers to develop a product's perceptual map?
-detailed explanations of why consumers make the choices they do
-consumer judgments about the important attributes for a product or brand class
-managerial judgments about how consumers perceive products
-rank order of the ratings of an existing brand's preference relative to its competitors
-a listing of all prospective brands and products
Answer: consumer judgments about the important attributes for a product or brand class