Which promotional technique is best suited to a situation in which a company wants consumers to actually try its product or service at no cost?
A) sampling
B) sweepstakes
C) couponing
D) free-standing inserts
E) personal selling
Answer: A) sampling
Which promotional technique is best suited to a situation in which a company wants consumers to actually try its product or service at no cost?
A) sampling
B) sweepstakes
C) couponing
D) free-standing inserts
E) personal selling
Answer: A) sampling