Workathome Inc. offers to help people to establish and manage their own online businesses, a service for which it charges a fee. Out of several possible market segments, the firm has chosen to target people with a limited understanding of the Internet and poor financial literacy. This is an example of using
a) positioning analysis.
b) potentially unethical segmenting.
c) customer relationship management.
d) combined target marketing.
e) qualifying dimensions to segment.
Answer B