Yana has identified the target audience for her line of Russian jewelry. For optimum success, she is creating an advertising plan that will
A.
allow her to skip the assessment stage at the end of the campaign.
B.
offer discounts to media as an incentive to carry out her plan.
C.
clarify the specific goals that the advertising is designed to accomplish.
D.
encapsulate her unique selling proposition.
E.
maximize puffery.
Answer: C