A characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience is referred to as ___ quality.
a. search
b. experience
c. credence
d. abstract
e. inert
ANSWER: c
A characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience is referred to as ___ quality.
a. search
b. experience
c. credence
d. abstract
e. inert
ANSWER: c