A continuing problem for most Minor League Baseball (MiLB) teams is low attendance. Event and venue sponsors want to see fans in the stadiums, and the players appreciate fan support. Given this information, which pricing strategy would you recommend MiLB teams use?
a. Operations-oriented pricing
b. Peak profitability pricing
c. Patronage-oriented pricing
d. Supply-demand pricing
e. Revenue-oriented pricing
ANSWER: c