A focus on maximizing the number of customers using a service is a(n) pricing objective for service firms.
a. maximization of demand
b. patronage-oriented
c. profitability-oriented
d. operations-oriented
e. revenue-oriented
ANSWER: b
A focus on maximizing the number of customers using a service is a(n) pricing objective for service firms.
a. maximization of demand
b. patronage-oriented
c. profitability-oriented
d. operations-oriented
e. revenue-oriented
ANSWER: b