Marketing MCQ Marketing Chapter 1 A firm that adopts a(n) ____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.

A firm that adopts a(n) ____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.

Marketing Chapter 1

A firm that adopts a(n) ____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.

a. customer
b. exchange
c. product
d. market
e. production

ANSWER: e

Marketing MCQ

A firm that adopts a(n) ____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.

A firm that adopts a(n) ____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.

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