A focus on maximizing the surplus of income over costs is a(n) ___ pricing objective for service firms.

A focus on maximizing the surplus of income over costs is a(n) ___ pricing objective for service firms.

A focus on maximizing the surplus of income over costs is a(n) ___ pricing objective for service firms.


a. revenue-oriented
b. operations-oriented
c. marketshare-oriented
d. patronage-oriented
e. service-quality


ANSWER: a


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