A ___ specializes in interviewing respondents on a subcontracted basis. It may also provide focus group facilities, mall intercept locations, test product storage, and kitchen facilities to prepare test food products.

A ___ specializes in interviewing respondents on a subcontracted basis. It may also provide focus group facilities, mall intercept locations, test product storage, and kitchen facilities to prepare test food products.


a. research diagnostic firm
b. single-source researcher
c. marketing research aggregator
d. cross-tabulation company
e. field service firm


ANSWER: e


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Marketing Chapter 9

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