An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines. The ad said that if you were interested in learning more about the new product or trying it out, you should ask your physician. The manufacturer of the drug was using a ___ promotional strategy.
a. reinforcement
b. personal selling
c. push
d. pull
e. kinetic
ANSWER: d