Procter & Gamble uses cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. In other words, it uses a ___ promotional strategy.

Procter & Gamble uses cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. In other words, it uses a ___ promotional strategy.

Procter & Gamble uses cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. In other words, it uses a ___ promotional strategy.


a. push
b. personal selling
c. pull
d. reinforcing
e. kinetic


ANSWER: c


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