A(n) ___ gathers its information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy. This creates a huge database of marketing efforts and resultant consumer behavior.

A(n) ___ gathers its information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy. This creates a huge database of marketing efforts and resultant consumer behavior.


a. one-way mirror observation study
b. television meter investigation
c. laser scanner experiment
d. CLT interview
e. scanner-based research system


ANSWER: e


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