As part of instituting an empowerment program, a marketing director should:

As part of instituting an empowerment program, a marketing director should:



a. hire college graduates who have the latest training in marketing management techniques
b. create a customer service department and place a key staff person in charge of the department
c. train the company's staff to judge the quality of the products the firm produces
d. allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors
e. conduct a survey of the company's marketing staff to learn about employee morale


ANSWER: d


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