Prices on items sold by supermarkets change frequently, and they often offer special sales to match or beat the prices of their competitors. Therefore, ___ would be a major consideration when a supermarket selects an advertising vehicle.

Prices on items sold by supermarkets change frequently, and they often offer special sales to match or beat the prices of their competitors. Therefore, ___ would be a major consideration when a supermarket selects an advertising vehicle.


a. audience duplication
b. noise level
c. life span
d. cost per contact
e. flexibility


ANSWER: e


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