Dr. Neuman is a marketing professor who uses her students in research studies because they are convenient and readily accessible. She is using a ___ sample.
a. single-source
b. random
c. probability
d. representational
e. convenience
ANSWER: e
Dr. Neuman is a marketing professor who uses her students in research studies because they are convenient and readily accessible. She is using a ___ sample.
a. single-source
b. random
c. probability
d. representational
e. convenience
ANSWER: e