___ is a set of activities used to implement a management orientation that stresses customer satisfaction.
a. Planning strategy
b. Customer management
c. Marketing
d. A control system
e. Reciprocity
ANSWER: c
___ is a set of activities used to implement a management orientation that stresses customer satisfaction.
a. Planning strategy
b. Customer management
c. Marketing
d. A control system
e. Reciprocity
ANSWER: c