Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that consumers in the Middle East prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet the local requirements. In this scenario, Kola is using a(n) ________ strategy to market its product.
A) communication adaptation
B) undifferentiated marketing
C) straight product extension
D) product invention
E) product adaptation
Answer: E) product adaptation