Marketing MCQ Marketing Chapter 21 Manufacturers know the general price level they can expect when establishing a product price. This general price is called the base price.

Manufacturers know the general price level they can expect when establishing a product price. This general price is called the base price.

Marketing Chapter 21

Manufacturers know the general price level they can expect when establishing a product price. This general price is called the base price.

a. True
b. False

ANSWER: True

Marketing MCQ

Manufacturers know the general price level they can expect when establishing a product price. This general price is called the base price.

Manufacturers know the general price level they can expect when establishing a product price. This general price is called the base price.

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