The Great Brands campaign, developed by the American Advertising Federation, promoted the economic power of advertising by:

A. providing financial incentives to smaller firms in the industry.

B. featuring companies synonymous with quality advertising.

C. protesting the restrictions enforced by the national advertising review council.

D. conducting special industry-wide seminars.

E. enforcing restrictions on the unethical and immoral advertisements.

Answer: B

Which of the following can be identified as the American advertising industry's primary trade organization?

A. American Advertising Federation

B. Advertising Research Foundation

C. Association of National Advertisers

D. National Advertising Review Council

E. Outdoor Advertising Association of America

Answer: A

The _____ has been running a campaign for several years to convince consumers around the world of the economic value of advertising.

A. Advertising Research Foundation

B. International Imaging Industry Association

C. International Association of Broadcasting Manufacturers

D. Outdoor Advertising Association of America

E. International Advertising Association

Answer: E

Which of the following statements can be used to refute the argument that advertising reduces the number of choices available to consumers?

A. Advertising can be used to create and maintain brand loyalty for dominant brands.

B. Dominant brands can afford to spend more on advertising due to economies of scale.

C. Heavily advertised brands can dominate the market in certain product categories.

D. Advertising can be used to inform consumers of new brands and offer them as an alternative to existing brands.

E. Advertising helps firms insulate themselves from heavy competition.

Answer: D