Marketers must take care when using ___ since a lower price often signals to consumers that product quality is also low.
a. price skimming
b. status quo pricing
c. penetration pricing
d. unbundling
e. cost sharing
ANSWER: c
Marketers must take care when using ___ since a lower price often signals to consumers that product quality is also low.
a. price skimming
b. status quo pricing
c. penetration pricing
d. unbundling
e. cost sharing
ANSWER: c