Most movie theaters offer discount ticket prices to students and senior citizens. This illustrates the ___ pricing objective.

Most movie theaters offer discount ticket prices to students and senior citizens. This illustrates the ___ pricing objective.

Most movie theaters offer discount ticket prices to students and senior citizens. This illustrates the ___ pricing objective.


a. subsidized
b. operations-oriented
c. profitability-oriented
d. service quality
e. patronage-oriented


ANSWER: e


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