Marketing MCQ Marketing Chapter 13 Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a highquality customer experience. This seamless linking of Nabisco's strategic business units toward a common vision is an example of ___ integration.

Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a highquality customer experience. This seamless linking of Nabisco's strategic business units toward a common vision is an example of ___ integration.

Marketing Chapter 13

Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a highquality customer experience. This seamless linking of Nabisco's strategic business units toward a common vision is an example of ___ integration.

a. relationship
b. social
c. functional
d. hierarchical
e. Material and service supplier

ANSWER: e

Marketing MCQ

Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a highquality customer experience. This seamless linking of Nabisco's strategic business units toward a common vision is an example of ___ integration.

Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a highquality customer experience. This seamless linking of Nabisco's strategic business units toward a common vision is an example of ___ integration.

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