______ occurs when consumers ascribe more value to something simple because they own it.
A) Sensory marketing
B) Neuromarketing
C) Psychophysics
D) The endowment effect
Answer: D
______ occurs when consumers ascribe more value to something simple because they own it.
A) Sensory marketing
B) Neuromarketing
C) Psychophysics
D) The endowment effect
Answer: D