Of the eight critical business processes on which supply chain managers must focus, the process presents a multi-company, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced.

Of the eight critical business processes on which supply chain managers must focus, the process presents a multi-company, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced.


a. manufacturing flow management
b. customer service management
c. product development and commercialization
d. order fulfillment
e. demand management


ANSWER: b


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Marketing Chapter 13

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