Pizzaria, a renowned restaurant in Italy, enters into an agreement with Ruth's Pizza House in the United States to operate a chain of restaurants. Ruth's will provide capital for running the chain and Pizzaria will contribute its world-renowned expertise on consumer tastes. In this case, Pizzaria enters a foreign market through ________.
A) contract manufacturing
B) management contracting
C) licensing
D) joint ownership
E) direct investment
Answer: B) management contracting