The most basic benefit the consumer is buying in a service is referred to as the:
a. primary service
b. inherent service
c. core service
d. tangible service
e. complete service
ANSWER: c
The most basic benefit the consumer is buying in a service is referred to as the:
a. primary service
b. inherent service
c. core service
d. tangible service
e. complete service
ANSWER: c