The process that marketers follow to develop distinctive images or clearly defined "brand personalities" to distinguish them from competitors is known as:
A) segmentation.
B) marketing mix.
C) product icons.
D) positioning.
Answer: D
The process that marketers follow to develop distinctive images or clearly defined "brand personalities" to distinguish them from competitors is known as:
A) segmentation.
B) marketing mix.
C) product icons.
D) positioning.
Answer: D