When Volvo attempted to revamp its brand image by signing an endorsement deal with NBA player Jeremy Lin, they were focusing on:
A) marketing mix.
B) product icons.
C) positioning.
D) repositioning.
Answer: D
When Volvo attempted to revamp its brand image by signing an endorsement deal with NBA player Jeremy Lin, they were focusing on:
A) marketing mix.
B) product icons.
C) positioning.
D) repositioning.
Answer: D