The ___ proposes that a minority of a firm's customers purchase a majority of the volume of the product. Marketing Chapter 8 The ___ proposes that a minority of a firm's customers purchase a majority of the volume of the product.a. majority fallacyb. equity fallacyc. 80/20 principled. cannibalization rulee. optimizer principleANSWER: c Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+