The two basic measures of advertising impact used in the industry are:
A) power and persuasiveness.
B) readership and remembrance.
C) recognition and recall.
D) reliability and recall.
Answer: C
The two basic measures of advertising impact used in the industry are:
A) power and persuasiveness.
B) readership and remembrance.
C) recognition and recall.
D) reliability and recall.
Answer: C