What is the last step of the marketing research process?
a. Specify sampling procedures.
b. Bill the client.
c. Analyze data.
d. Follow up.
e. Prepare and present the report.
ANSWER: d
What is the last step of the marketing research process?
a. Specify sampling procedures.
b. Bill the client.
c. Analyze data.
d. Follow up.
e. Prepare and present the report.
ANSWER: d