When an advertiser decides how much space and/or time will be placed in each advertising medium the company wants to use, the advertiser is determining its:

When an advertiser decides how much space and/or time will be placed in each advertising medium the company wants to use, the advertiser is determining its:




a. marketing mix.
b. media mix.
c. promotional plan.
d. advertising campaign.
e. reach objectives.


ANSWER: b


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