When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:

When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:

When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:



A) data scouring.
B) a sentiment analysis.
C) mood monitoring.
D) valence reporting.


Answer: B


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