When marketers pay extra attention to the impact of sensation on consumer product experiences, this is called:
A) experiential purchasing.
B) relationship marketing.
C) product positioning.
D) sensory marketing.
Answer: D
When marketers pay extra attention to the impact of sensation on consumer product experiences, this is called:
A) experiential purchasing.
B) relationship marketing.
C) product positioning.
D) sensory marketing.
Answer: D