When Rick purchased tickets to a concert on the Internet, it was an example of:
a. single-sourcing distribution.
b. one-way channelization.
c. electronic distribution.
d. mass customization.
e. aggregated marketing.
ANSWER: c
When Rick purchased tickets to a concert on the Internet, it was an example of:
a. single-sourcing distribution.
b. one-way channelization.
c. electronic distribution.
d. mass customization.
e. aggregated marketing.
ANSWER: c