Which of the following is not a real trend that has affected the consumer market?
a. The increased availability of bargain-priced private and generic brands has put downward pressure on overall prices.
b. Buyers evaluate the price of new products against the value of existing products.
c. Many firms are trying to maintain or regain their market share by raising prices.
d. The Internet has made comparison shopping easier.
e. The United States was in a recession from late 2007 until 2009.
ANSWER: c