Which of the following is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion?

Which of the following is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion?

Which of the following is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion?


a. Penetration pricing
b. Price skimming
c. Price capping
d. Profit pricing
e. Price maximization


ANSWER: b


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