Which of the following statements about sales promotions is true?

Which of the following statements about sales promotions is true?


a. Public relations cannot effectively be used with sales promotions.
b. Sales promotion is a type of direct marketing.
c. Marketers view sales promotions as more effective when they are created as long-run stimulation tools.
d. Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions.
e. All sales promotions must be aimed outside the organization.


ANSWER: d


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Marketing Chapter 16

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