Which of the following statements about sales promotions is true?
a. Public relations cannot effectively be used with sales promotions.
b. Sales promotion is a type of direct marketing.
c. Marketers view sales promotions as more effective when they are created as long-run stimulation tools.
d. Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions.
e. All sales promotions must be aimed outside the organization.
ANSWER: d