A company which uses a press release to explain the resignation of a former CEO is using ________ to maintain its brand image.
A) personal selling
B) sales promotion
C) public relations
D) direct marketing
E) advertising
Answer: C) public relations
A company which uses a press release to explain the resignation of a former CEO is using ________ to maintain its brand image.
A) personal selling
B) sales promotion
C) public relations
D) direct marketing
E) advertising
Answer: C) public relations