Which of the following is most likely a difference between advertising and sales promotions?
A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
B) Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the product immediately.
C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
D) Advertising can trigger quick sales, while sales promotions cannot.
E) Advertising is not as effective in building long-term brand preferences as sales promotions are.
Answer: B) Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the product immediately.