A ___________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

A ___________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

A ___________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.



a. relationship matrix
b. marketing program
c. business plan
d. value map


Answer: b. marketing program


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