A marketing mix that is ______________ to provide a good, service, or idea to prospective buyers is known as a marketing program.
a. compressed
b. segmented
c. deconstructed
d. integrated
Answer: d. integrated
A marketing mix that is ______________ to provide a good, service, or idea to prospective buyers is known as a marketing program.
a. compressed
b. segmented
c. deconstructed
d. integrated
Answer: d. integrated