A jewelry house organizes an amateur jewelry designing contest to promote the launch of its new range of bridal jewelry. This is an example of:
a. advertising.
b. sales promotion.
c. direct marketing.
d. personal selling.
Answer: b. sales promotion.
A jewelry house organizes an amateur jewelry designing contest to promote the launch of its new range of bridal jewelry. This is an example of:
a. advertising.
b. sales promotion.
c. direct marketing.
d. personal selling.
Answer: b. sales promotion.